Target

2019 Patio Furniture and Accessories Collections

photographers: Laurie Frankel and Amy Neunsinger / stylists: Amy Chin and Scott Horne

role and responsibilities: Lead art director responsible for capturing inspirational lifestyle photography of the 2019 patio furniture collections, providing design inspiration with our featured aesthetics, while also showing breadth of functionality and styles within the assortment. The images were primarily used to populate a 13-page e-commerce web and app experience, and used in other promotional advertising (print ads, social media, emails, etc.) as well. Over the course of nine months, I worked closely with two producers in two states (Minnesota and California) to assemble photography crews, find locations, and produce the shoots.