ART DIRECTION, BRANDING, CONCEPT DEVELOPMENT, CRAFTING, CREATIVE CONSULTING, EDITORIAL MARKET WORK, EVENT COORDINATION & DESIGN, FLORAL, GIFTING, GRAPHIC DESIGN, HAND LETTERING, ILLUSTRATION, LOCATION SCOUTING, PROP STYLING, SET DESIGN, and SOURCING
WORK
Target / 2019 patio collections
TArget / home
Martha Stewart / editorial images
EXPERIENCE
target
SENIOR ART DIRECTOR
home department, target.com / 10.17 – 08.19
Created and maintained content across all of target.com’s home category pages; designed and directed effective digital experiences that spanned channels, platforms and technology; collaborated with strategists, UX architects, site merchandising planners, copywriters, and graphic designers to understand business requirements and translate them into solutions that served the needs of customers; concepted and executed monthly and campaign photography needs.
FREELANCE
freelance creative
01.14 – 10.17
CLIENTS: Alison Events, Cosmopolitan, Darcy Miller Designs, David Reinhard Events, delish.com, ELLE, Harper’s Bazaar, House Beautiful, Ken Fulk Inc., lonny.com, Martha Stewart Living, Martha Stewart Weddings, onefinestay.com, Veranda, WIRED, and JZ Events; also remained as a Contributing Editor for Martha Stewart Weddings
Projects included art direction; event design and coordination; prop and interiors styling; photo shoots; concepting and mood board preparation; new business pitches; editorial market work; print and digital advertisements, invitations, and signage.
Martha Stewart
ASSOCIATE STYLE EDITOR
Martha Stewart Weddings / 08.11 – 12.13
Concepted, researched, developed content and contributed story ideas for every issue; collaborated with art, style, and editorial departments to conceive and produce stories which included ideas for beauty, decor, fashion, food, flowers, gifts, jewelry, registry, stationery and tabletop; developed market contacts while actively seeking out new vendors and industry trends; styled photo shoots in the studio and on location for each issue; created sets for shoots; sourced, procured, and returned props for shoots; styled real weddings and events, traveling to style and shoot them on location; attended and reported on trade shows, design events, and market appointments; contributed to social media accounts; assisted writers with information needed to write stories.
Martha Stewart
Senior Designer
Creative Services / 04.09 – 08.11
Supported the publishing executives, sales team, and events department across four magazines (Martha Stewart Living, Martha Stewart Weddings, Whole Living, and Everyday Food); concepted and executed print and digital pieces which included presentations, brochures, mailers, invitations, event signage, media kits, logos, posters, and packaging; designed and updated in-book pages and ads; maintained digital image library; sourced and discovered new vendors.